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Website Optimisation for Natural Search Engines
On-page optimisation of standard HTML Elements
Suitable for simple and small websites (including specialty or niche marketing websites).
Straight forward and affordable, yet often highly effective. This procedure is a means of ensuring your website can be found more easily via all of the major search engines.
The focus is upon ensuring that the html on your individual pages is effectively coded. You can optimise for up to 5 pages, with 5 keywords (and their permutations) per page.
>> Advanced Website Optimisation
- On-page optimisation for much larger or more complex sites such as dynamic, script-based, database driven or graphics/multimedia rich sites
When it is important to maximise your search-engine prominence, without compromising the functionality or graphical appearance of your website, more advance techniques may need to be applied.
At this level your website may need to be re-designed to conform to a more effective formatting structure. There are several ways this can be done, which may include the use of Cascading Style Sheets or IP Redirection.
>> Internal Linking and Content Creation
This process is to further maximise your website's relevance (and therefore the ranking) in relation to your selected keywords.
At this level, we'll take into account the 'inter-page' linking structure of your entire website. We can work by modifying your current content or by helping you integrate new content. This includes optimising filenames, directory structure, page content, link text and the way pages link to each other.
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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