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Research and Analysis
Strongly Recommended >> Our Starting Point
We are interested in providing real value to your business, and unlike some other companies, we strive to ensure that any solution that you implement will have real practical value in helping you meet your business objectives.
Internet marketing and search engine marketing, especially of late, has evolved into a substantially complex and specialised undertaking. Providing a 'free basic research report', while being an attractive incentive, does not really allow us to fully address the particulars of a business's online opportunities.
Once you commission us to construct a solution, we're given the scope to more rigorously research and best discover how to proceed.
Of course you are always welcome to contact us, with no obligation for general advice or basic recommendations.
>> Internet Marketing and Website Strategic Analysis and Report
- Analysis and Overview with Report - Incorporating a general website critique
Discover how you can unlock the full power of the internet as a effective and efficient marketing channel for your business.
Receive a comprehensive and thorough report prepared by an expert internet marketing analyst and researcher. Prepared specifically for your business and with your unique situation in mind. Unlike some other 'free report offerings', this is no 'cookie-cutter' printout - It is an accurately researched overview of the opportunities and challenges in maximising your business's online exposure.
The emphasis is on search-engine marketing solutions and the analysis of your competition's strategy. There's also a strong focus on you website itself both from the technical optimisation viewpoint, as well a general review and suggestions on usability and 'conversion-ability' (which may take into account areas such a navigation structure, content clarity, image quality, technical specs etc)
You'll learn in a practical, clear and informative report exactly what strategies and changes need to be applied in order to effectively and profitably leverage the power of the internet.
Strongly Recommended >>
>> Visitor Tracking & Web Metrics
There is the ability to track ROI (Return on Investment) and sales levels, campaign-by-campaign, with the enterprise level versions
Monitor the sources and behaviour of your website's visitors. Be more aware of your spending and the results you're achieving with one of our robust and effective visitor tracking solutions...
We can offer you a professional hosted solution that is straightforward and easy to understand. Enjoy the convenience of real-time, flexible website visitor reporting. No need to worry about updates, obsolescence or maintenance - for a low monthly fee check up on the results of your internet marketing all at one convenient place.
Or if you do prefer a one-time fee, software solution we can recommend and help set up the right solution for you - ask us.
>> Position Monitoring (Yearly Service)
For a low, single yearly fee, we'll send you a monthly report on how your website is performing on the major search engines (your rank). You can decide when and how you wish to increase your internet marketing efforts.
Often there is keyword research included within other optimisation services. However, when additionally required, we can help you research the effectiveness of other potential keyword themes. We'll inform you of their popularity and competitiveness, as well as recommending other related keywords that may be effective for you business.
We'll evaluate keywords from both perspectives of pay-per-click and natural 'organic' search.
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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