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Paid Listing Management
At present we offer two services related to Paid Listings
>> Pay-Per-Click (PPC) Advertising Management
Allow us to do the specialised work of setting up and carefully monitoring and fine-tuning your PPC advertising. This helps ensure you don't overspend and that your PPC remains a reliable and cost-effective means of finding new customers/clients.
We'll delivery a very competitive overall cost-per-visitor for this type of managed service.
Examples of engines with PPC advertising include Google and Overture.
>> Note: If you are sufficiently confident in managing your own campaign we can also offer a one-time fee 'setup and configuration' service to help start you off on a solid footing.
You may find this service preferable to those offered by Google or Overture themselves, because we're a third party, independent company (- as some people feel that having the search engines themselves configure your advertising may present too much of a conflict of interests - They may, quite naturally, have more of a vested interest in increasing your spend with them, rather than discovering a potentially more cost-efficient means of generating clicks).
Affordable at only 15% of the managed amount (incl. GST) - Starting at only $150 to manage $1000 of PPC advertising
>> XML 'Trusted' Feed / Overture Site Match
A direct XML 'Trusted' Feed and Overture Site Match are both services offered by Yahoo/Overture where you can pay to have your site included in the natural (aka organic or free) section of the search engines. These services are offered via Yahoo/Overture's designated resellers.
Payment will guarantee that you are indexed, but will NOT enhance your ranking
Both solutions work on a Cost per Click basis, after an initial setup (charged by the Overture Authorized Reseller).
An XML 'Trusted' Feed is primarily designed for large (over 500 pages) websites that contain dynamically generated pages (which are often tricky for the search spiders to index). This ensure you'll get all your content indexed and allows for greater control of what gets indexed. The website is also re-indexed every 48 hours, which is great if your site contains constantly changing information.
Overture Site Match is for smaller sites that may be difficult for search spiders to index (eg. with dynamic pages) - also it provides a 48 hour reindex for sites that have frequently changing content.
As for Overture's approved resellers, here's a recommended one:
Visit them for more information or costs.
You can visit Positiontech your self, or ask us to to the administrative and basic preparatory work
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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