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Search Engine Optimisation
Keyword Research & Analysis
Keywords are to do with how your site
relates to the actual words a user types in when making a search. The
actual term they enter is called the 'search term'. Search engines will
return a list of sites that its algorithm has calculated as best matching
the 'search term'.
It's therefore very important to select the
best keywords to use in your campaign for increased prominence and/or
relevancy.
We'll conduct in-depth research on which
keyword/phrases are best to use. In making our recommendations several
factors will be considered, such as:
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Popularity
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Competitiveness
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KEI (Keyword Effectiveness Index)
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Lateral Relatedness
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Plural/Singular version
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Synonyms and regional terms
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Misspellings or Typos
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Generality/Specificity and Niche
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