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Internet Marketing Research Website and Internet Marketing Report
The report is especially useful because it will also contain clear, easily understandable explanations of each of the points it covers. This is a convenient way to broaden your knowledge of the internet marketing process - enabling you to be more confident, have better control over, and to better assist us in the creation and management of your internet marketing efforts.
Firstly, through an interview and/or questionnaire, it's vital for us to better understand the general nature of your business. We'll learn about where you're currently at, and where you're heading towards - and what timeframes, budgetary constraints and other factors we'll need to consider.
Next in the process, we'll work with you define preliminary keywords - which we'll then expand upon, research and analyse to discover the correct blend of popularity and competitiveness for your needs.
We'll also conduct an overview of your competition and its intensity. This will be done both from the perspective of several PPC (Pay Per Click) engines, and through surveying the level of their 'optimisation' - in respect to link popularity / quality, prevalence in various engine, keyword and content structure and more.
An Important Note About our Website Design Critique
There will also be a focus upon the actual website design itself. We'll provide suggestions that you can either add to a current website, or design into a future website. At this level, we'll offer sensible and thought provoking critique on several points that seem to be a real issue.
Please note, that unlike some other website critique services, our report is NOT meant to give you a 'blow-by-blow' analysis of 50 or more predefined issues. Rather than this 'blanket' approach, we'll work to highlight several of the more salient or important issues, so you know where to direct your main efforts. Our recommendations take into account your website budget, the size of you business and your future website plans. We trust that you'll find this much more economical, practical and useful.
>> It is also our belief that (for generally well designed websites) true 'usability' or design-change recommendations need to be made in conjunction with the running of a web metrics program. >> It is not always so easy to be certain whether one style, or positioning of links, graphics, navigation structure or call to action etc. achieves an overall better result than another, outside of a thoughtful web metrics framework.
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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