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What is this Over Optimisation Penalty?
This widely noticed change caused quite a stir in the search engine optimisation world (with more than a few still recovering from it today).
It saw many top-ranked, well optimised sites (literally overnight) fall from their esteemed position - into the depths of the search listings.
The reason the SEM experts have been giving involve what they've commonly termed an 'Over Optimisation Penalty' (OOP).
In other words, an OOP was applied to sites that were deemed 'too well optimised' (and thereby providing potentially misleading results). The affect sites were dropped from there higher rankings and it seems that they've been somehow penalised in a fixed way - so that even when the owners changed their websites, it still seem to remain penalised (with no indication of when Google may decide to release them from there 'degraded' state).
While this particular 'Florida Update' is concerned with Google, you can feel quite certain that other search engines, will be taking note of the way Google has done things.
Some Main Issues
To avoid being mistakenly slapped with an OOP, a few pointers follow.
a) Don't ever spam, which is cramming too many key words together (this hasn't been a good thing for years)
b) Do not be over zealous when choosing the actual text of your links. Don't have your text links contain an exact 'keyword phrase' and then link it to another page which seems to be 'optimised' for that same exact phrase... (ie. the same specific term appearing in the title tag, meta tags and near the beginning of the body text or several times over in the text)... it seems that the search engines are now more picky and may now be feeling that this is just a bit 'too much targeting' (ie unrealistic or unnatural and thereby manipulative)
c) Aim for a broader use of your keywords. Certainly avoid using them too frequently in the exact same order and the exact same phrase. Vary the order of their usage, use synonyms and inter-space them with other words.
d) Take special care to watch out for the OOP if your business is a competitive and popular one. Some SEOs feel that more popular terms seem to be more sensitive.
e) These recommendations reflect the need to work more creatively and carefully with language and keywords.- Providing balanced, broad and varied content.
f) Build incoming links slow but surely. Sudden large jumps in the number of inbound links to your site can look quite unnatural. This may quite cause your site to be negatively flagged. (In fact such sudden jumps in incoming links may quite loudly shout 'link farm', 'link club' or whatever).
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Process: Explained In-Depth Guide to SEM
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SEM Advantage (SPS Group Pty Ltd) Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia
p 61 2 9280 0010
f 61 2 9280 0081
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All content is (c) copyright 2004 SEM Advantage
No reproduction permitted without prior written consent |
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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