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On Page Optimisation Practices
To begin with you'll start by fine tuning the factors that you directly control. ie. your actual website. You'll ensure that your website itself it 'up to scratch' from the perspective of your coding, the body text.
Start with the actual URL...
The Domain Name
As a note: Google uses more broad matching now... so in general you can expect that whether you use the plural or singular version of a keyword, Google should attempt to match you with both. As far a hyphens (-) go, Google doesn't seem to mind whether you use them or not... so when choosing your actual domain name you may certainly wish to consider hyphenated versions of your keyword phrase an option. They may be more difficult to type into a browser, but the may be a good alternative if the non-hyphenated versions are already taken.
On Page Optimisation
This considers the layout and construction of the individual page. Elements to consider attuning to your keyword include the page’s body text, title text, META tags (usually only marginally relevant in comparison to the actual page text), and some ALT tag descriptions. Different engines place slightly different emphasis on these fundamental elements, in general though, you’d do well to include your keywords in them.
META TAGS
In the past (and even still by some today), a document's META tags were hailed as a 'super-all-you-need' solution to optimising a website. The truth is in fact not so straight forward. Many tests suggest that META tags may actually have no bearing at all (or at most a marginal one) upon your rankings (perhaps this may have been something to do with people abusing them by 'keyword stuffing' them in the past).
META Tags take the general form as below in your HTML
<HTML> </head>
META tags though may be important because a search engine like Google may decide to use the META tag as the description which it displays in the search results.
Anyway, be very weary of anyone who recommends that changing hidden tags like META tags are the best solution or only solution... remember that search engine robots are more keen to index visible text that a user can actually see.
LATEST NEWS - May 2004 - The analyst from 'search engine geek' John Ricerca has made a new statistical study showing that it seem that in fact META tags do have some bearing on your ranking, and that there appears to be a significant correlation between good rakings and having keywords within the keywords metatag (please do not read this as 'meta tags are a super-all-you-need solution). There also seems to be a stronger correlation when the keywords are presented near the front or the keyword metatag.
Title Tag Text - Arguably the most important for your Web Page
Remember that the title tag text (see above) of your page is often used in the search results themselves as the title of your search listing. So make it something that would possibly appeal to a human reader... while striking the balance between having it appeal to a search engine robots (ie appropriately using your chosen keywords).
However remember that Google, for example will only fit 60 or so character on each title in there search results, so anything over that a user will not see.
Treat the title tag with respect. Never spam it.
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Process: Explained In-Depth Guide to SEM
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SEM Advantage (SPS Group Pty Ltd) Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia
p 61 2 9280 0010
f 61 2 9280 0081
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All content is (c) copyright 2004 SEM Advantage
No reproduction permitted without prior written consent |
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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