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The Major Search Engines and Their Structure
When deciding to create a search engine marketing strategy, it is especially important to focus upon the most important and frequently trafficked search engines.
Nowadays, it comes down to two major players in the organic listings. Google and Yahoo. (As of early 2004) Even if you forget the others (such as Ask Jeeves or Teoma) and rank well on just those two you'll pretty much have all your bases covered. Here's why...
Microsoft Network & altavista & alltheweb and more
AOL Ask Jeeves Hot Bot Lycos and more
Google and Yahoo, together provide search results for nearly everyone else. Although, by all accounts, Microsoft is getting ready to provide some serious competition quite soon, with its own proprietary search engine.
One might also make a similar argument in the Pay Per Click world too.
Between Overture and Adwords, through there network of content and partner sites, you've pretty much got your major pay per click engines covered.
Of course there are other smaller engines you may wish to focus on such as looksmart, but without a doubt these are the ones to start with... Therefore, you can assume most of our discussion will tend to focus on these major engines.
Note: Just from this explanation alone you can start to see why paying to have your site listed in 'hundreds' or search engines, is a bit redundant... considering that the ultimate source of almost all the smaller engine's results come from the major players anyway.
*The logos of the search engines belong to their respective companies. |
Process: Explained In-Depth Guide to SEM
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SEM Advantage (SPS Group Pty Ltd) Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia
p 61 2 9280 0010
f 61 2 9280 0081
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All content is (c) copyright 2004 SEM Advantage
No reproduction permitted without prior written consent |
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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