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Inter-Page or Site-Wide Considerations
Consider how your pages link together
Often relevancy can be inferred from what the text of a link says about the page that it is linking to. Therefore, it goes without saying that it may be better to use actual text links rather than images (if you have to use an image ensure your ALT tag is complete).
You may benefit if the link's text contains the keywords that are present on the target page... However, especially with Google and their so-called 'Over Optimisation Penalty' you may be well advised to NOT match the link text to the page's keywords with the exact keyword phrase.
You can have keywords/synonyms in the link text - just not the exact same keyword phrase as appears in the target page. This is because it seem that most of the pages that where targeted for 'demotion' in Google's last shake up seemed to be relying too much on this strategy.
With a similar care, take a look at the other elements that make up a link's URL. Keywords can be judiciously incorporated into the directory structure as directory names.
You may also wish to consider the use of appropriate sub-domains that take the form keyword.mywebsite.com for example... though of course you can't expect it to as much weight as the primary domain name.
Ensure that all your pages can be found
Since searching spiders are quite interested in finding content (which they can then index and from which they can also work out how relevant or important your page should be) - it's important to make sure that the spider/robot can crawl your pages without too much trouble.
To help the indexing 'spider' get all the relevant content from your site, it can be helpful to run some software to check for broken links. Sometimes if a search engine spider comes across a broken link it may just give up on that particular page.
Site Maps - Another way of ensuring that all your important pages are found is by constructing a single page that links through to every other page on your site.
Make sure that this site map page can then be found easily by putting it on your home page/index page (perhaps nearer the top). That way, when the spider comes-a-crawling it can find this 'site map' page and therefore discover all the other pages on the site with relative ease.
Stopping certain pages from being Spidered
Sometimes you may have your reasons for not wanting a page to be spidered.
For example, you may have part of your website that is licensed from another site (therefore have identical pages), which you don't want the spider to index because they might possibly chuck out your whole domain because they think your only a 'duplicate site'.
Or perhaps more commonly, you may have some complex, script based dynamic pages that you simply don't want a spider entering into and 'clicking' on links. For example, if you're trying to conduct some kind of online poll of survey, perhaps.
Another reason is if you have personal or more private information which you don't want to be too easily
You can use a robots.txt file to control which parts of the site the spider/robot should stay away from.
To learn more about how to use robots.txt files, visit:
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Process: Explained In-Depth Guide to SEM
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SEM Advantage (SPS Group Pty Ltd) Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia
p 61 2 9280 0010
f 61 2 9280 0081
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All content is (c) copyright 2004 SEM Advantage
No reproduction permitted without prior written consent |
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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