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About Doorway, Hallway or Pointer Pages The term 'doorway' or 'hallway' is one that, traditionally, the search engines particularly dislike. It implies that a site is only there in order to 'funnel' visitors on to another site (the implication being that it has not much other value).
So in that respect, if your are going to use the strategy of having one site (which is designed to rank well for the search engines(SE)) help point visitors in the direction of another site (such as your main site) - here is what to look out for. (Be careful)
Firstly, don't call them 'doorway' pages, instead call them 'information pages'... and rather than leave this a purely semantic distinction - ensure that your information site contains useful content. This will make it much harder for a search engine to 'fault it' (along the guidelines for pages in general).
Also, in order to realise any ranking or relevancy benefit you may get by having this site link back to your main site it is important to ensure the following: That the two sites appear to be by different people/businesses - or at least verifiably different departments. So - #1 - make sure the sites sit on at least a different C-class IP address block*, it so that it they don't sit on the same network (which may be interpreted as being to close or not relevent since the SE may think it's just part of the same site anyway and not allow it to add to your relevancy - at worst it may even decide to apply a penalty for trying to 'trick' it, especially if you've got lots of different sites registered which seem to sit on the same immediate network)
Now #2, though it doesn't yet seem as if the search engines are doing this (but you never know), make sure the registry information available via WHOIS also looks different... ie register it under a separate business name/address etc.
In addition #3, you may wish to go one step further and ensure the design of the site (ie the template, the navigation layout etc) is significantly different across your 'information pages'.
* Look at an IP address that takes the form 255.255.255.255 or xxx.xxx.xxx.xxx. This can also be split into separate blocks as such. aaa.bbb.ccc.ddd where ddd is the host. ccc represents the ‘C’-class block. This shows that the website is seated upon a significantly different network within the Internet, so that it counts properly as an external site.
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Process: Explained In-Depth Guide to SEM
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SEM Advantage (SPS Group Pty Ltd) Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia
p 61 2 9280 0010
f 61 2 9280 0081
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All content is (c) copyright 2004 SEM Advantage
No reproduction permitted without prior written consent |
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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