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Search Engine Marketing (SEM)
If you are serious about your business you must have an online marketing strategy in place
As of 2002, there are a reported 580 million people1 who use the Internet. In Australia as of 2003 there are about 12.82 million out of an entire population of 19 million1. Of these you have 8.55 million who are ‘active users’, meaning they use it both at home and work. The USA has a population of 290 million, 59% of these are online2.
1Nielsen/NetRatings 2RedSherrif Market Intelligence
By all accounts, these figures are on the increase.
So where do all these people go... to find the kind of websites that they're looking for?
There are numerous surveys which have demonstrated that the overwhelmingly dominant means by which a browser locates a website is through the major search engines from (49% to 81% in some studies). These figures come from sources as reputable as research firms such as Jupiter Media Metrix or Forrester Research.
Search Engine Marketing is to do with getting your website listed on 'natural' search engines such as Google, Yahoo and in paid-for listings such as Overture or Google AdWords.
We'll help you do this in a effective, affordable manner. We'll also help you avoid numerous pitfalls and difficulties associated with this field of marketing. - In short, we'll help you save time and money.
Our services are structured such that you'll find it makes better sense to hire us to do the work for you. Rather than consider the additional costs of purchasing new software tools, learning to use them
See also: SEM Process In-depth See also: Why choose us?
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SEM Advantage (SPS Group Pty Ltd)
Suite 207, 410 Elizabeth Street, Surry Hills, NSW 2010, Australia p 61 2 9280 0010 f 61 2 9280 0081
Copyright (C) 2003 SPS Group Pty Ltd. No Reproduction permitted
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